How to Create an Engagement Custom Audience from Video Content

Creating an engagement custom audience from video content is a powerful strategy for targeting users who have shown interest in your videos. This approach allows you to reach potential customers who are already familiar with your brand and content, ultimately leading to higher engagement and conversion rates. Here’s a step-by-step guide on how to create an engagement custom audience using video.

What is an Engagement Custom Audience?

An engagement custom audience is a group of users who have interacted with your content on platforms like Facebook or Instagram. This includes actions such as watching your videos, liking, sharing, or commenting on your posts. By targeting these users, you can tailor your marketing efforts to those who have already expressed interest in your brand.

Steps to Create an Engagement Custom Audience from Video

Step 1: Access Ads Manager

• Log in to your Facebook Ads Manager account.
• Navigate to the “Audiences” section.

Step 2: Create a Custom Audience

• Click on the “Create Audience” button.
• Select “Custom Audience.”

Step 3: Choose Engagement Type

• In the Custom Audience creation window, select “Engagement.”
• Choose “Video” as the source of engagement.

Step 4: Define Your Video Engagement Criteria

• Select the type of video interaction you want to target. Options may include:
  • People who have watched any of your videos.
  • People who have watched a specific video.
  • People who have watched a certain percentage of your video (e.g., 25%, 50%, 75%, or 95%).

Step 5: Set the Time Frame

• Decide how far back you want to include engagement in your audience. You can choose a time frame of 1 day, 7 days, 30 days, or custom durations based on your campaign needs.

Step 6: Name Your Audience

• Give your custom audience a descriptive name that reflects the criteria you’ve set. This will help you easily identify it in the future.

Step 7: Create the Audience

• Click on “Create Audience” to finalize your custom audience. It may take some time for the audience to populate based on the engagement data.

Tips for Maximizing Engagement

• Utilize Compelling Video Content: Create engaging and high-quality videos that capture attention and encourage viewers to interact.
• Analyze Engagement Metrics: Regularly review your video performance metrics to understand what content resonates most with your audience.
• Retargeting Campaigns: Use your engagement custom audience for retargeting campaigns, offering special promotions or reminders to convert viewers into customers.

Conclusion

Creating an engagement custom audience from video content is a strategic way to connect with users who have already taken an interest in your brand. By following these steps, you can effectively target these engaged users with personalized marketing efforts that drive conversions and build lasting relationships. Start leveraging your video content to create a powerful custom audience today!